Critical thinking for your wardrobe

Know what your clothes are made of before you buy them.

Every item here shows its fibre content, how much plastic it sheds in the wash, and whether the brand can show where its cotton comes from. The rules are published and no brand can pay for a better badge.

100% natural

Fibre

Is it cotton, wool, linen or silk, or does it contain polyester, nylon, acrylic or elastane? We check every listed part, including panels and trims.

High microplastic risk

Microplastics

Synthetic fibres shed plastic particles every wash. Items above 5% synthetic in any part are flagged.

Cotton origin not disclosed

Cotton origin

"Made in" labels don't say where cotton was grown. We only mark cotton as verified when there is a checkable certificate and a supplier list.